
Visionary Facilitator and Mobile Internet Executive
Stockholm Area, Sweden

Visionary Facilitator and Mobile Internet Executive
Stockholm Area, Sweden
A Master in Marketing graduate, strategic thinker, engaging in person, persuasive in writing with a demonstrated proficiency of unstructured business development.
Experienced entrepreneur with new leadership practice, solid background from investor relations, and fresh visions on where the Mobile Internet and Advertising Industry is heading.
Pre-millennium Futurist with four years of Board / CEO level facilitation of Scenario-based Strategy and Market Innovation processses.
(Information Technology and Services industry)
March 2009 — Present (11 months)
Manna is a company providing web and mobile services for permission-based mobile marketing. Driving profits through sending lots of heavenly surprises... Offering a Digital Loyalty Club and Mobile Marketing solution.
(Management Consulting industry)
February 2009 — Present (1 year )
Scenario-based strategy and Market Innovation facilitator. Helping corportations understad and position for their future. I inspire and facilitate research and workshop based processes for coprorations that need to draw up plausible scenarios of what can happen and how this impact their roadmap. Other deliveries include Market Innovation Mapping, Strategy Dialogue and Keynote speaches about the Future. Future Rewind is a 2.0 release of my pre-millennium start-up Future Preview.
(Privately Held; Information Technology and Services industry)
October 2008 — Present (1 year 4 months)
The Lociloci (http://lociloci.com) service started as a social and technical experiment, and has since the launch in the fall of 2008 merged into a growing company with an international strategy and ambition. Lociloci helps users answer the question “Where is…?”. Member of the board and share ownership.
(Information Technology and Services industry)
June 2008 — Present (1 year 8 months)
Business Development Manager at Mobiletech, a software company that provides tools for companies, content owners and publishers to create content and services on the mobile Internet. Works on identifying business opportunities, run sale processes, and manage projects internally to deliver the best customer experience for clients such as TeliaSonera, Tele2, Schibsted, Bonnier, Eniro, and Citygate.
(Information Technology and Services industry)
April 2006 — Present (3 years 10 months)
Superlocal (http://superlocalmedia.com) is a developer and publisher of location-based search and networking services on Internet and mobile. Created a unique technical infrastructure and products set to scale on volumes through own-branded products and partner provisioning. Own-branded B2C project
http://superlocal.com (Nominated Innovation of the Year 2007, Golden Mobile Award) didn’t reach critical mass and the company had to change team and focus. Superlocal is currently providing tools for people and organisations to create and run their own micro community.
(Privately Held; Telecommunications industry)
February 2001 — December 2005 (4 years 11 months)
Plutolife is a leading developer and publisher of mobile dating and community game services. Characterized by persistent user experience generating recurring revenue streams, Plutolife have successfully launched games and services in over 30 countries ranging from Chile to China. My role was to make sure markets was targeted in the right time with the best products - and act throught the very best Publishing partners. Left Plutolife after a share sale to Funcom prior to their IPO at Oslo Stock Exchange Nov 2005.
(Privately Held; 1-10 employees; Market Research industry)
August 1998 — December 2003 (5 years 5 months)
Founded Fishnet while I was still developing Future Preview. Found a niche segment "Trend Analysis of Youth Market" which I didn't want to adress under the Future Preview brand name. Separated and specialiced the youth trend division under the Fishnet brand, recruited CEO and Partner Ole Petter Nyhaug. Bacame industry leader in Scandinavia with customers like Coca-Cola, Kraft Foods, IKEA, Telenor, TeliaSonera, Schibsted, NHO, etc. Sold in a split share and cash deal to Univero (MMI, Temo, Wilstrup Research) in December 2003. Univero Group was recently (February 2006) sold to global research leader Synovate Inc www.synovate.com.
(Management Consulting industry)
June 1997 — February 2001 (3 years 9 months)
Founder, CEO (first 2 years) and fronting partner. Scenario think thank specialized in trend analysis, running scenario processes, strategy and innovation. Became leading Scenario based Strategy firm in Norway with 10 employees. Worked at Board / CEO level with clients like: TetraPak, Avinor, DNB NOR, Narvesen, Veidekke, BBS, and Norwegian Governments Education Minister - http://tinyurl.com/75c4hr
I was editor of a book called Scenario.edu 2010 describing three scenarios for the state owned University sector. Recruited Terje Osmundsen (Former Secretary to Prime Minister Kåre Villoch) and Tom Karp as senior partners. Held numerous conference appearances, seminars, workshops, and was during some years a frequently cited “futurist” and “trend expert” in Norwegian media with live appearances in TV and radio. Sold out to focus on the Mobile Entertainment industry February 2001.
(Information Technology and Services industry)
February 2000 — January 2001 (1 year )
Ran the Worlds first commercial trial of Cell-broadcasting together with Ericsson and Telenor in Oslo. Secured VC funding of NOK 10 mill through Northzone Venture and A-Pressen. Established a consumer brand, recognized by 28% of the market segment in less than 4 months by viral spread of forbidden TV commercials.
(http://www.youtube.com/user/TrondBugge) Closed down due to lack of further financing.
(Information Technology and Services industry)
August 1995 — June 1998 (2 years 11 months)
Held frequent lectures in the subject Marketing Communication and Market Research at BI (http://bi.no) + lectures
and hosting the spring term practice project for Design students at Westedals School of Communication. (http://www.westerdals.no/)
(Marketing and Advertising industry)
June 1993 — May 1997 (4 years )
Joined Bates Advertising Agency (http://bates.no) as a result of their In Store acquisition. Held various positions as Account Manager, Copy Writer and later Head of Strategy and Research working on accounts like Colgate-Palmolive, Jordan, Carlsberg,
Telenor, Norwegian Seafood, Volkswagen, etc.
(Marketing and Advertising industry)
August 1992 — May 1993 (10 months)
Became the third employee in a small agency focusing on In Store Marketing. I worked creatively (copy and art work) and strategically (theorizing the newly developed In Store marketing area) and together with the MD we monetized on the need for Trade Marketing processes and Point of Purchase campaigns. After only one year Bates, Norways largest Ad Agency, acquired the company.
Master of Marketing Science , International Marketing, Distribution, Communication , August 1989 — June 1992