Training Manager at Tobii Technology AB
Stockholm Area, Sweden
- Current
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- Training Manager at Tobii Technology AB
- Past
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- Manager at MediaCity iDTV Lab, Åbo Akademi
- CEO at Oy e-LearnIT Ab
- Lecturer in Quantitative research methods at Åbo Akademi University
- Editor and web designer at YLE, the Finnish Broadcasting Company
- Lecturer in Media Education, IT pedagogy, and E-learning at Åbo Akademi University
- Researcher at Åbo Akademi University
- Teacher (media education and journalism) at Åbo Akademi University
- Research Assistant at Åbo Akademi University
- Camp Counselor at Camp Shohola
- Editor at Vasabladet (daily newspaper)
- Camp Counselor at Camp Shohola
- Education
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- Åbo Akademi
- Åbo Akademi
- Connections
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97
connections
- Industry
- Research
- Websites
Tommy Strandvall’s Summary
Since August 2007 I live and work in Stockholm, Sweden. I have many years of experience in academic and commercial research, especially media research; including audience research (TV and film), web, usability, user experience, and interactive media research.
Currently I work as the Training Manager at Tobii Technology Ab (www.tobii.com) in Danderyd (Stockholm), Sweden. Tobii Technology is a world leader in hardware and software solutions for eye tracking. My main role is to develop and deliver training solutions for clients within the field of eye tracking in market research, usability research, user experience research and academic research
I'm an experienced speaker at many conferences and events, currently focusing mainly on eye-tracking methodology, user experience research, using eye-tracking in market research and especially presenting what eye-tracking research has revealed about our behavior online and offline.
Training and education: Degree in education, several years of experience in teaching on university level, thorough insight into e-learning and computer aided training including several own publications and expert assignments. Experienced speaker at many conferences.
Sales and marketing: Several years of experience in marketing and sales especially within audience research, user experience and usability research.
Research: Experience of academic and commercial research especially within media research; including audience researcher, print research, web research, usability, and user experience, interactive media research and development of research methods. Master a wide range of different research methods like eye tracking, statistics, qualitative interviews, psycho physiological measures etc.
Administration and finance: Experience of administration, budgeting and book-keeping from previous work as department manager and as CEO for a co-owned company.
Tommy Strandvall’s Specialties:
research, usability, user experience, sales, training, developing methods, eye tracking, psycho physiology, administration
Tommy Strandvall’s Experience
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Training Manager
Tobii Technology AB
(Privately Held; Computer Hardware industry)
August 2007 — Present (2 years 6 months)
Tobii Technology is a world leader in hardware and software solutions for eye tracking. Our products are widely used within the scientific community and in commercial usability and marketing research, as well as by disabled people as a primary way to communicate.
My global responsibility is to develop and deliver training solutions for clients within the field of eye tracking in market research, usability research and academic research. I'm also the teamleader for the training & documentation department. I frequently visit clients for trainings and consultations, and I speak at many different conferences and events mainly on how to use eye tracking in different fields. -
Manager
MediaCity iDTV Lab, Åbo Akademi
(Research industry)
January 2003 — July 2007 (4 years 7 months)
Responsibilities included marketing, sales, research and development, administration and other head-of-department duties within usability research, audience research, eye tracking, and user experience research etc.
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CEO
Oy e-LearnIT Ab
(Publishing industry)
June 2000 — June 2007 (7 years 1 month)
Managing Director (CEO) and co-owner of the company Oy E-LearnIT Ab Ltd, specialized in e-learning, book publishing and education. Responsibilities included managing the company, marketing, book-keeping and sales.
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Lecturer in Quantitative research methods
Åbo Akademi University
(Educational Institution; Research industry)
2000 — 2007 (7 years )
Part-time position
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Editor and web designer
YLE, the Finnish Broadcasting Company
(Public Company; Broadcast Media industry)
May 2002 — February 2003 (10 months)
Editor and web designer for the TV programme Strömsö at YLE, the Finnish Broadcasting Company.
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Lecturer in Media Education, IT pedagogy, and E-learning
Åbo Akademi University
(Educational Institution; Research industry)
2000 — 2003 (3 years )
Part-time position
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Researcher
Åbo Akademi University
(Educational Institution; Research industry)
August 2001 — August 2002 (1 year 1 month)
Research and teaching at Faculty of Education, Department of Teacher Education.
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Teacher (media education and journalism)
Åbo Akademi University
(Educational Institution; Research industry)
September 2000 — May 2001 (9 months)
Teacher for the course: “The Newspaper in Schools, Project dax” at Åbo Akademi University, Faculty of Education in association with the daily newspaper Vasabladet.
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Research Assistant
Åbo Akademi University
(Educational Institution; Research industry)
1999 — 2000 (1 year )
Part-time employed assistant for the project IT-pedagogy at Åbo Akademi University, Faculty of Education.Tasks: Research and development in association with educational use of IT.
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Camp Counselor
Camp Shohola
(Research industry)
June 1999 — August 1999 (3 months)
Camp Counselor at Camp Shohola in Greeley, Pennsylvania, USA.
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Editor
Vasabladet (daily newspaper)
(Research industry)
1997 — 1999 (2 years )
Part-time Editor in Chief and Coordinator for “dax”, a children’s section in the newspaper
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Camp Counselor
Camp Shohola
(Research industry)
June 1998 — August 1998 (3 months)
Camp Counselor at Camp Shohola in Greeley, Pennsylvania, USA.
Tommy Strandvall’s Education
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Åbo Akademi
PhD student , Media , 2000 — 2010 (expected)
The research project aims to explore how eye tracking data like eye movements and pupil size can be used as a method when evaluating user experience. The research project will also investigate if eye movement data is a valid indicator of user experience i.e. to what extent it is possible to measure a user’s experience by using eye tracking as a method compared to traditional methods used for the same purpose.
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Åbo Akademi
Master of Education , Education , 1995 — 2000
- Activities and Societies:
- 1997-1999 - President for "FSLF, Finlands Svenska Lärarstuderandes Förening" (The Swedish Student Teacher Organization in Finland)
1998 - Awarded the "Pro Actis" medallion for active work for the Student Union at Åbo Akademi University in Vaasa
1998 - 2001 Student representative in the department council at Åbo Akademi University, Faculty of Education, Department of Teachers Education.
Additional Information
Tommy Strandvall’s Websites:
Tommy Strandvall’s Groups:
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Next Gen Market Research (NGMR) - The Best MR Networking Group on the Web! -
The Internet Marketing Conference (IMC) Group -
User Experience -
Market Research Professionals -
Marketing & Communication Network -
Eye-tracking
Tommy Strandvall’s Honors:
2005 - Awarded the Rose-Maj and Levi Ulfvens Prize, Svenska kulturfonden (Swedish Culture Fund). A 5 000 eur stipend to young persons who through their research, ideas or leadership has stimulated innovativity and development within in the Swedish cultural life in Finland.
2005 - Rotary International GSE (Group Study Exchange) team member in New Zealand, 1 month in November 2005.
1998 - Awarded the "Pro Actis" medallion for active work for the Student Union at Åbo Akademi University in Vaasa
Tommy Strandvall’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
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- reference requests
- getting back in touch
