
I BRAND, THEREFORE I AM — Helping clients build strong global brands in a web 2.0 world
Malmö Area, Sweden

I BRAND, THEREFORE I AM — Helping clients build strong global brands in a web 2.0 world
Malmö Area, Sweden
The founder of The Duffy Agency and Duffy Consult, Sean is focused on helping CEOs to understand the marketing implications of a web 2.0 world and to put that knowledge to use in building their brands.He has 25 years’ experience working with advertising and brand strategy in Boston, San Francisco, Stockholm and Copenhagen.
Sean began his career in the US as a copywriter with BBDO in Boston and later as creative Director for Knight Advertising in San Francisco. In 1991 Sean moved to Stockholm to work as Creative Director at Sweden’s largest ad agency, Lowe Brindfors. After 10 years with Lowe, Sean started The Duffy Agency in 2001 and Duffy Consult in 2004.
A frequent speaker on strategic marketing and brand development, Sean draws on his experience working with dozens of global brands including Ikea, Saab, Volvo, Absolut, Sony Ericsson, InWear/Matinique, Q-Med, Gambro, Pfizer and GSK.
Sean is a member of the American Marketing Association. He co-chairs the European Chapter of the Trans-world Advertising Agency Network (www.TAAN.org). He is active in the Swedish American Chamber of Commerce as well as the Swedish Chinese Chamber of Commerce.
With his main office in Malmö Sweden, Sean splits his time between Sweden and the States.
The Duffy Agency specializes in international marketing communication and brand strategy. Our consultancy helps companies understand their customers and their brand through market research and brand development work. The agency helps companies build lasting relationships between customers and brands through advertising and other digital and non-digital communication. Experience includes: pharmaceutical, biotechnology, automotive, home furnishing, alcoholic beverages, fashion, paper and luxury.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2001 — Present (9 years )
Hands-on position working closely with our clients on strategic brand and communication issues.
(Public Company; Marketing and Advertising industry)
1991 — 2001 (10 years )
Worked exclusively on international accounts such as SAAB, Pharmacia, SAS, Absolut, IKEA. Heavily focued on brand strategy as well as creative execution.
(Public Company; Marketing and Advertising industry)
1986 — 1991 (5 years )
Working with a variety of healthcare and Silicon Valley clients.
(Public Company; Marketing and Advertising industry)
1983 — 1986 (3 years )
BA , English, Psychology , 1979 — 1983