Marketing & Product Management
Malmö Area, Sweden
- Current
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- Head of Marketing (Boomerang) at CSC
- Past
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- Director of Product Marketing at LucidEra (San Mateo, CA)
- Senior Product Marketing Manager at Omniture (Orem, UT)
- Assoc. Director Analytical Business Solutions at Cambridge Technology Partners (acq. by Novell) (San Francisco, Amsterdam)
- Business Process Analyst at Tetra Pak
- Education
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- Stanford University
- Lunds Tekniska Högskola
- Lund University
- Recommended
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8 people have recommended Niklas - Connections
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288
connections
- Industry
- Information Technology and Services
- Websites
Niklas Johnsson’s Summary
Marketing and product management professional with a unique blend of business savvy, marketing creativity, and grasp of technology. I have a passion for understanding what makes the customer buy and prefer highly dynamic environments.
Niklas Johnsson’s Specialties:
marketing, product management, simplicity, international, voice of the customer, business intelligence, CRM, web analytics, SaaS, start-up, B2B
Niklas Johnsson’s Experience
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Head of Marketing (Boomerang)
CSC
(Public Company; CSC; Information Technology and Services industry)
January 2008 — Present (2 years 1 month)
Boomerang helps public transport become customer-oriented and add services such as smart cards and mobile ticketing. Boomerang was acquired from T-Systems into CSC, and I am now driving solution packaging and international expansion efforts.
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Director of Product Marketing
LucidEra (San Mateo, CA)
(Privately Held; 11-50 employees; Information Technology and Services industry)
October 2005 — August 2007 (1 year 11 months)
Part of the leadership team that built the industry’s first complete true on-demand (aka SaaS) business intelligence platform with pre-built solutions that drastically simplifies the experience for the customer.
Drove product requirements from inception to create a user experience that customers now claim as vastly superior to other tools. (See web site link) -
Senior Product Marketing Manager
Omniture (Orem, UT)
(Public Company; 201-500 employees; OMTR; Computer Software industry)
June 2004 — September 2005 (1 year 4 months)
Started Omniture’s product marketing function and built all deliverables from the ground up to support sales in a fiercely competitive market. A year later, new sales messages, verticalization, and competitive analysis contributed to higher win rates and a momentum that would lead to today's market dominance.
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Assoc. Director Analytical Business Solutions
Cambridge Technology Partners (acq. by Novell) (San Francisco, Amsterdam)
(Public Company; 1001-5000 employees; NOVL; Information Technology and Services industry)
March 1996 — May 2004 (8 years 3 months)
- 2000-2004: Responsible for sales and marketing support of the Novell Enterprise Dashboard solution and member of the Analytical Business Solutions Leadership team.
1996-2004: Hands-on engagements with over a dozen clients working as project manager or business lead to implement software solutions, mostly within business intelligence and analytical CRM. Managed 10-person team to create one of the world's first customer profitability system within retail banking. -
Business Process Analyst
Tetra Pak
(Privately Held; 10,001 or more employees; Packaging and Containers industry)
May 1995 — March 1996 (11 months)
Interviewed 50+ employees; Recommended and drove process improvements.
Niklas Johnsson’s Education
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Stanford University
Strategic Marketing September 2003 — May 2004
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Lunds Tekniska Högskola
M.Sc. , Engineering Physics , 1989 — 1995
Specialization in experimental design and applied mathematics
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Lund University
Business Administration August 1987 — January 1995
Additional Information
Niklas Johnsson’s Websites:
Niklas Johnsson’s Groups:
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eMarketing Association Network -
Web & Marketing Analytics Group - IQ Workforce -
Cambridge Technology Partners (CTP) - Alumni
Niklas Johnsson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
