Lennart Svanberg
Key Account & Partner Manager at Leadsius AB
- Location
- Stockholm, Sweden
- Industry
- Internet
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Lennart Svanberg's Overview
- Current
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- Key Account & Partner Manager at Leadsius AB
- Past
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- Sales Director Sweden at Snoobi AB
- Event Producer for IMC at Internet Marketing Conference Scandinavia
- Consultant at F:a Lennart Svanberg
- Consultant at Alenio AB
- Account Manager at Omniture.Com
- Webmaster / Consultant at BTS
- Account Manager at IDG Sweden
- Education
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- Lunds universitet
- Recommendations
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8 people have recommended Lennart
- Connections
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500+ connections
- Websites
Lennart Svanberg's Summary
At Leadsius I'm selling Lead Management software as well as runs our partner program.
We're a high-end software company that helps medium & big sized companies to generate, nurture & qualify leads for the sales departments.
My previous background are partly in Sales of Web Analytics at Snoobi, Omniture & Instadia and partly as Event Manager for the Internet Marketing Event IMC which I started, developed & sold to Rising Media in 2010.
During my self-employment years I also helped a number of companies with Sales & Internet Marketing consultancy; BTS, Mäklarhuset, Satama/Trainers House & Instadia/Omniture.
Specialties
Leadership, Entrepreneurship, Sales, Internet Marketing, Event Management, Trend Knowledge, Newsletter production, Web Analytics, Negotiations with vendors, Domain Names, Content Management for Web, International experience, Project management, Budgeting, Web-TV production
Lennart Svanberg's Experience
Key Account & Partner Manager
Leadsius AB
Privately Held; 1-10 employees; Computer Software industry
November 2011 – Present (7 months) Stockholm County, Sweden
Leadsius is an exciting new company that develops & sells software for Marketing Automation. Our customers let us generate and nurture leads so that more effective sales happens. My role is to market our web tracking software Mr. Track, sell & manage projects for our customers in order to generate leads..
Sales Director Sweden
Snoobi AB
Privately Held; 11-50 employees; E-Learning industry
July 2010 – November 2011 (1 year 5 months)
Establishing Snoobi in Sweden.
My task was to establish Snoobi as a brand, establish a partner network as well as sell directly to Swedish Customers.
Snoobi is a big company in our Industry in Finland that had an excellent web analytic tool suited for small to medium sized businesses.
During my time at Snoobi we got 30 new customers in the small to medium sized range that especially liked two things about the tool; 1. The ability to follow individual companies activities on the website & 2. The ability to create a reporting structure within a company to continuously feed them with web analytic data.
At our peak we were 4 sales & marketing people in the Swedish office that managed to get a solid pipeline of trial accounts for Snoobi.
What we didn't know before the Swedish launch of Snoobi was how big emphasis Google was going to put into Google Analytics. At the end of 2011 it was obvious for us all that we couldn't compete successfully with a paid tool which made it necessary to close down our office.
I had a great time with a great time of professionals. Snoobi has since the fall of 2011 shifted focus from selling the tool to selling web analytic service regardless of the customers tool needs.
Event Producer for IMC
Internet Marketing Conference Scandinavia
October 1999 – December 2010 (11 years 3 months)
Producing Internet Marketing Conferences. In 2011 IMC is visiting Stockholm, Copenhagen, Helsinki, Barcelona, New York, Montréal, Calgary, Vancouver, San Francisco & Santiago
Doing consultancy services within Internet Marketing; specifically Web Strategy, Search Strategies & Optimization services in general that increases sales through the Digital Channel.
Doing speaches & classes about Internet Marketing for groups that wishes to excel within this fantastic area.
Consultant
Alenio AB
Privately Held; 11-50 employees; Internet industry
October 2007 – April 2008 (7 months)
Selling & performing consultance services with focus on Intranet & Internet. Mainly Web Strategy, Search Engine Optimization & Web Analytics.My clients include Systembolaget, SJ & Bonnier Publications.
Account Manager
Omniture.Com
Public Company; 1001-5000 employees; OMTR; Computer Software industry
July 2006 – September 2007 (1 year 3 months)
Developing the market for Web Analytics Solutions from my own office in Stockholm, Sweden. Firstly under the Danish company Instadia which later was acquired by Omniture. Lead generation, account management and marketing activities were the daily tasks.
Account won included Dustin, Skatteverket, Svensk Fastighetsförmedling to name a few.
Webmaster / Consultant
BTS
Public Company; 201-500 employees; bts-b.st; Management Consulting industry
February 1998 – April 2002 (4 years 3 months)
Worked more or less fulltime between 1998-2001 to develop BTS Online presence. Web site development, Intranet & Extranet upstart. Online Marketing, generated #1 keyword position on all major keywords. Still helping out with their Internet Marketing.
Account Manager
IDG Sweden
Privately Held; 51-200 employees; Publishing industry
1995 – 1997 (2 years)
Managing sales for Computer Sweden Inserts.
Lennart Svanberg's Languages
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French
(Elementary proficiency) -
English
(Full professional proficiency) -
Swedish
(Native or bilingual proficiency) -
Thailand
(Elementary proficiency)
Lennart Svanberg's Skills & Expertise
Lennart Svanberg's Education
Lunds universitet
Bachelor, Economic History
1989 – 1995
Activities and Societies: President of Efsil 1994, Sponsor Manager of Hallands Nation
Lennart Svanberg's Additional Information
- Websites:
- Interests:
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Marketing Automation, Content Marketing, Internet Marketing, Sales, Marketing, Events, Music
- Groups and Associations:
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Contact Lennart for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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