Hopefully, you have had a chance to watch Shark Tank, which airs Friday nights at 8:00 Eastern time on ABC.  The show features entrepreneurs who pitch their business ideas to a panel of investors.  The investors ask very...

DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to- Business (BtoB) companies better align sales, marketing and disparate teams to support growth and drive...

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I...

Presenting my first infographic.  The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research...

upplagt 1 månad sedan • 10 röster

Boston—Advertising that contains a video component is a potent driver of viewer engagement, according to research conducted by interactive agency Digitas and research company Harris Interactive. According to an online poll...

The word “Lead” is tossed around in every sales and marketing organization.  Generally, there is agreement on what a lead looks like in terms of industry, business type, job title, company size...

How much is too much when it comes to production values? It depends on your situation, your product or service, your target market, your competition, etc. In B2B marketing, you definitely don’t want to show up dressed sloppily, but you don’t want to be over-dressed either. Shoot for business casual video to make it affordable and watchable.

The Long Tail could lead you astray. The secret to mega traffic is not more content. Let me show you the #1 most powerful SEO "trick" I've ever discovered!

LinkedIn and Twitter provide unique advertising opportunities for those who wish to target messages towards those audiences within these networks. If you’re buying online display for lead generation, you should consider social...

Like many marketing professionals, I’m a big fan of the TV show “Mad Men,” which premiered its new season last weekend. If you haven’t seen it, it’s a drama centered on life in a 1960s New York advertising agency. Beyond the soapy storylines and retro styling and music, the show’s best m

A visual guide for building a better inbound marketing machine, and how to keep it well oiled in order to maximize your overall marketing ROI.